Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
19.02.2021
13 min read

How gaming businesses work with Organic User Acquisition and Conversion Rate Optimization in 2021

We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
19.02.2021
3 min read

Updated Daily Impressions: Why you can trust them

This week, ASOdesk launched a major update of the Daily Impressions algorithm for the App Store and Google Play. In this article, we will explain why the updated algorithm works better than the previous one, and why you can trust it. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
11.02.2021
6 min read

Which game categories in the App Store have the greatest volume of non-branded traffic

ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more

Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
04.02.2021
7 min read

Digest ASO News, January 2021

Google will allow the publishing of gambling apps in 19 countries. Apple announced the approximate starting date of the new privacy policy. Huawei improved the design of AppGallery. ASOdesk released two useful research articles, and became a sponsor and participant of White Nights. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
28.01.2021
13 min read

Gaming app page visual optimization trends of 2021

ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
21.01.2021
14 min read

Visual app store optimization trends of 2021

In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more

Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
30.12.2020
8 min read

December ASO news: One Last Digest for 2020

In the last digest of 2020, we have collected important news and updates from December that will affect ASO in 2021. Apple started notifying developers about fee cuts and once again became subject to Facebook criticism. Huawei released a beta version of Harmony OS. Google added new filters to Google Play. ASOdesk received 9 G2 badges and released a global system update. Read more

Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
24.12.2020
20 min read

7 mobile app marketing trends in 2021 according to experts

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
17.12.2020
16 min read

9 tips for working with reviews on App Store and Google Play

If you don't reply to user reviews, you can get low ratings, high uninstall rates, and poor install conversion rates. To avoid this, you need to monitor reviews and reply to them on a daily basis. But such work requires a lot of time and resources, which are often not available. In this article, we'll give you 9 tips on how to track new reviews and reply to them faster and more efficiently. Read more

Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
kb@asodesk.com
ASOdesk Marketing Manager. She is behind all the rough work on social networks, blogs, newsletters, webinars, and ASOdesk Academies. Event organizer of ASO Wine Time and ASO Fuckups. Lovingly solves all your issuies at our events 💙
All articles by author
16.12.2020
2 min read

ASOdesk is a recognized IT service! We received 13 ratings and 9 G2 badges

We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received  thirteen… Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
10.12.2020
4 min read

ASOdesk global update and advanced tools for replying to reviews

We are introducing a completely updated ASOdesk interface with improved navigation and enhanced functionality, as well as tools for automated work with reviews. Read more

How ASO and advertising help attract users to mobile applications

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more