In July Digest, we’ll talk about new regulations for app stores, changes to Google Play rules, the launch of App Store Connect API, discuss the latest new ASOdesk product — a free Keyword Density Counter tool and other July updates.
In order to correctly evaluate the effectiveness of textual ASO, it is important for an ASO-specialist to know which parameters to pay attention to. In this article, Artem Tkachuk, Onde.app ASO manager and ASOdesk ASO expert describes what metrics help evaluate performance and shows which mistakes are made by aspiring ASO specialists.
We are glad to present you new tools and updates: Google Play Top Charts that ensures full support for overall charts and categories; Google Play Category Rankings for tracking app positions in categories and top in 100 countries of the world; also app version numbers are now included in Keyword Analytics and ASO Dashboard.
In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions of clients are most often faced by specialists who work on apps’ optimizing, and shared ways to combat them.
We are glad to present you new ASOdesk tools! CVR Benchmark analyzes the conversion rate for apps and games in 100 countries around the world across all traffic sources on the App Store. Daily Impressions is an algorithm for evaluating the popularity of search queries on the App Store. Keyword Shuffler is a free tool for collecting semantic core in Keyword Manager.
We restart our monthly column of ASO news review. In the June Digest we will review the results of WWDC 2020 conference, redesign of Google Play Console and discuss new ASOdesk tools.
The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications for different platforms, build a semantic core, do ASO in different languages, form hypotheses, measure effectiveness, and analyze competitors. This course includes practical tips and cases from ASO experts.
We want to help more specialists, so we decided to share the Academy’s notes.