In this post, ASOdesk and INLINGO have teamed up to tell you about game and app localization. Based on our experience, we think that it is essential to localize both the interface and creative assets of a game or an app and their app page on the App Store and Google Play.
From this read, you will know how to use all ASOdesk’s features for market research of competitive niches and market capacity. I am Anna Benkis, ASO manager at Dabltech, will share my experiences with you.
Here you can find the ASO news digest from December 2019, updates from the App Store, and Google Play that happened this December. We are trying to collect here news related to ASO and mobile marketing that was discovered by ASO experts. This news can help you to navigate in both app stores better.
The main goal of App Store Optimization is to increase organic installs. But unfortunately, it is challenging to measure the Impact of textual ASO in the same way as we evaluate installs from paid campaigns. That is why you need to understand which metrics to analyze in the first place after making changes in textual metadata.
We are happy to announce beta testing of new tool: StoreConsole. The tool makes updating and creating metadata for the App Store easier. We hope it will save your working time. StoreConsole keeps all versions of your app’s metadata from the very first release and saves your time on app updates.
Here you can find the latest ASO news, updates from the App Store and Google Play that happened in November. We are trying to collect here small news, that are discovered by ASO experts and can help you to better navigate in latest changes in both stores.
Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one hand. On the other side, the defense of brand awareness becomes a part of the marketing strategy for apps with a stable and known brand name.
We glad to introduce you to an entirely new ASO Comparative report with a possibility of connection to App Store Connect, a new detailed Keyword Ranking Distribution chart, an improved date selection module with an option of app version comparison, new Semantic Chart graph, and many other features. We started to work on creating a mobile ASOdesk layout for your convenient access from smartphones. Also, new tools now are available to you, Activity Log tool that allows reversing any search query or app deletion action and UNDO button in Keyword Analytics to cancel search query deletion action.
Here you can find the ASO news digest, updates from the App Store and Google Play that happened in October. We are trying to collect here small news, that are discovered by ASO experts and can help you to better navigate in latest changes in both stores.
ASOdesk is organizing webinar Apple Search Ads: Selected topics of the advanced campaign management.