To bring an application to top positions of App Store and Google Play, one needs to know what affects its placement. In this article Sergey Sharov, co-founder of ASOdesk and the Angle Connect agency, explains the main ranking factors and available levers to apply against search algorithms.
So you’ve built a mobile app, but you’re not a millionaire yet because you’re stuck in the turf of the competition? You’ve got a great app but you still do not get it? The sad reality in the mobile app market - no app is immune to failure.
In the June ASOdesk update completely new tools within Keyword Analytics to collect the semantic core: Missing Competitor Keywords — for quick analysis of competitors’ search queries, Apple Search Ads Suggestions — search query recommendations from the Apple Search Ads ad network, Text Analyzer — analysis of the any app text description.
To motivate a user to download an app, it should grab their attention: an icon, screenshots, and a title, individually or together can accomplish this task. I saw it for myself: I fully changed the application metadata and increased all its indicators. I'd like to tell you how I got it.
Yesterday the ASO conference 2020 was held, a conference by ASO practitioners for ASO practitioners. If you missed this event, we have collected key points from the speeches for you.
The ASOdesk mobile marketing platform has conducted research and analyzed App Store rankings changes in European countries with strict and moderate quarantine measures before and after the COVID-19 outbreak. According to the research, a quarantine changed the app market differently in isolated countries of Europe and in Sweden.
We are proud to introduce a new Keyword Analytics table that allows you to save up to 70% of the time you spend on keyword research and monitoring changes. You will find the new data such as Best Rank, In Name and in Subtitle, Rank History, Tabs, Professional Filters, Keyword Notes, Advanced Keyword Suggestions, just to name a few.