Visual app store optimization trends of 2021
In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more
December ASO news: One Last Digest for 2020
In the last digest of 2020, we have collected important news and updates from December that will affect ASO in 2021. Apple started notifying developers about fee cuts and once again became subject to Facebook criticism. Huawei released a beta version of Harmony OS. Google added new filters to Google Play. ASOdesk received 9 G2 badges and released a global system update. Read more
7 mobile app marketing trends in 2021 according to experts
Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more
9 tips for working with reviews on App Store and Google Play
If you don't reply to user reviews, you can get low ratings, high uninstall rates, and poor install conversion rates. To avoid this, you need to monitor reviews and reply to them on a daily basis. But such work requires a lot of time and resources, which are often not available. In this article, we'll give you 9 tips on how to track new reviews and reply to them faster and more efficiently. Read more
ASOdesk is a recognized IT service! We received 13 ratings and 9 G2 badges
We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received thirteen… Read more
ASOdesk global update and advanced tools for replying to reviews
We are introducing a completely updated ASOdesk interface with improved navigation and enhanced functionality, as well as tools for automated work with reviews. Read more
How ASO and advertising help attract users to mobile applications
To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more
Digest ASO News, November 2020
Apple is cutting commissions down to 15% for a number of publishers. Apps should get Google’s permission for background location access. ASOdesk now has a referral program as well as professional tools for working with reviews and metadata creation. Read all the news in our digest. Read more
Referral program: invite colleagues to ASOdesk and get bonuses
We have launched a referral program! Now every ASOdesk user has a unique link that can be sent to colleagues and friends. Invite users, save on ASOdesk services and subscriptions! Read more
How to promote an app on Black Friday: tips from AliExpress, DHgate and PUGS Mobile
Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more
New Optimizer tool will simplify textual metadata creation
We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more
Digest ASO News, October 2020
Many things happened in October: Apple raised prices in the App Store for some countries and allowed pre-orders 180 days before the release. Google released an update to the Play Console and began testing the app comparison feature. Read more about all the news in the digest. Read more